How does this perception change over time? Why does a museum put it in its collection, and how are meaning and value established? Is everything design today? The museum poses these questions in the presentation of its collections, which have never been previously exhibited to this extent. The overriding theme is the observation of processes of social and cultural change. Such a view reveals signs of quality and developments in the production and reception of design objects that recur over decades. The exhibition, in a mise-en-scène by the renowned Swiss design studio Atelier Oï, and the catalog, designed by the well-known Dutch book designer Irma Boom, make it possible to experience the diverse connections among the museum’s internationally significant Poster, Design, Applied Art and Graphics Collection.